Holiday emails · Nov 2026 · send Tue 5 Nov, 8:00 AM PST

GoBalance Multiplayer

Two versions of the same feature announcement, built to the Figma brief board (node 3-20). Same send slot, split by whether the reader already owns a board. Open either one to see the full email.

Email 2A · owners

GoBalance Multiplayer

Subject: Two boards. One race. Who wins?

Segment: GoBalance owners

Goal: Show Multiplayer, sell a second board at an owner price.

Email 2B · non-owners

GoBalance Multiplayer

Subject: Family game night, off the couch

Segment: Full list, excluding GoBalance owners and KS + IGG backers

Goal: Introduce GoBalance as the active family game; sell the 2-board bundle.

Open, before these can ship

  1. 2A: the owner price and the code. The brief leaves both as [OWNER PRICE] and [CODE]. They are rendered as placeholders.
  2. 2A: the end date. The brief says “Ends 08.11.2020”. Read as 8 Nov 2026, three days after the send. Confirm.
  3. 2A: the review. The brief says “pull verified review”, so the quote is a marked placeholder. It needs a real review about family competition.
  4. 2B: the bundle. $185 for two boards, but there is no 2-board bundle product to link to; the CTA currently points at the Sport PDP. Needs the real URL.
  5. 2B: the product tile image. The brief asks for a parent doing a plank on the board while a kid counts down. No such shot exists, so the tile uses the real store listing photo. Needs generating if the brief's framing matters.
  6. 2B: the authority strip. “1 million happy customers”, CES Innovation Awards, Parents’ Choice, Mom’s Choice. All four need confirming before they go in an email.
  7. Multiplayer capacity. The brief says four boards on one app. Confirm that is the real limit.
  8. 2B hero. The TV in that shot was a green screen; the split-screen race is composited from the duo-ad game frames. Fine for review, worth a look before sending.